Emotional Design and You
Recently I stumbled across an article about Emotional Design and what it means to the everyday consumer. It intrigued me to say the least. The basics of the article indicated that everything we perceive as beautiful will fall into these three components: Visceral (appearance), Behavioral (Pleasure & Effectiveness) and Reflective (how does it appeal to you).
I have often wondered why certain people buy certain things that I have deemed unattractive and I now have a new understanding of my fellow-man. The first component, Visceral, is simple. It’s the knee-jerk reaction we have and it’s purely involuntarily. What I interpret as beautiful or worth looking at is always going to be different from someone else. Some may be attracted to the commanding presence of a Georgian Colonial and others are drawn to the clean lines of a Contemporary reminiscent of Frank Lloyd Wright’s most iconic homes. It’s always going to be different because of our individual perception of beauty.
The second, Behavioral, is where one begins to understand the Pleasure and Effectiveness components. Initially, I doubted that the behavioral could apply to everything. After reading the article, watching the relevant “Ted Talk,” and finally reading Donald Norman’s book “Emotional Design,” I realized that whether something is effective or not is in the eye of the beholder. For instance, my dislike for linoleum flooring, as opposed to the efficiency and elegance of wood or stone, may be altered by upgrades that have been made to linoleum over recent years. This unfolds the possibilities with linoleum flooring both in terms of interest of design and durability. (Playing into my interpretation of the behavioral aspect and bringing pleasure). This may or may not sway me to purchase linoleum flooring, but it does certainly give me “cause for pause” when making decisions on flooring.
The third component, Reflective, basically refers to what it means to you or what it brings to your “emotional bank.” This is the reason that some people own an expensive car, watch or piece of property that makes one myopically wonder about the taste of others. It’s simply a reflection of themselves and what they deem it to be worth. And no one can be the judge of that!
9/24/17-9/30/17 Weekly Real Estate Activity for Darien, Connecticut
|5 Canoe Trail||Tokeneke||$2,860,000|
|22 Stony Brook Road||$1,950,000|
|44 Kensett Lane||$1,695,000|
|236 Old Kings Highway North||$1,630,000|
|10 Kensett Lane||$1,520,000|
|12 Abbey Road||$1,485,000|
|9 Littlebrook Road||Tokeneke||$1,259,000|
|162 Holmes Avenue||$1,195,000|
|8 Webster Valley Road||$1,150,000|
|4 Littlebrook Road North||$849,000|
|26 Searles Road||$8,100,000||$5,995,000|
|1 BEVERLY Place||$5,995,000||$5,749,000|
|40 Blueberry Lane||$4,850,000||$3,649,000|
|7 Juniper Road||$3,495,000||$3,150,000|
|51 Old Farm Road||$3,175,000||$2,845,000|
|315 Noroton Avenue||$2,695,000||$2,595,000|
|23 PATRICIA Lane||$2,395,000||$1,850,000|
|30 Old Oak Road||$1,390,000||$1,345,000|
|9 Park Lane||$919,000||$899,000|
|6 Greenwood Avenue||$785,000||$739,000|
|187 Old kings highway north||Tokeneke||$789,000||$775,000|
|19 Beach Drive||$1,749,000||$1,450,000|
|20 Hollow Tree Ridge Road||$1,329,000||$1,220,000|
|1 Phillips Lane||$899,999||$921,000|
Data source: Darien Multiple Listing Service
For an in-depth analysis each month, see our Darien Market Snapshots.